Playing off of the name of Angry Orchard’s limited edition fall Fireside Mix Variety Pack, this event will invite selected influencers and media to attend ‘Camp Orchard.’ This experiential adult summer camp will be a whimsical and nostalgic way to bring the flavors of the variety pack to life in a unique and playful way. The unforgettable experience will be an extension of the brand’s playful nature that invited guests will want to post about on social media, gaining brand visibility and traction.