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Bluestockings Cooperative Food Truck
This branded food truck activation for Bluestockings Cooperative acts as a library on wheels where visitors receive free copies of books written by LGBTQ+ authors. The main activity and social cause tied into the event is Drag Story Hour. The event is partnered with and funded by the ACLU, who has a fund called The Drag Defense Fund. This activation allows the brand to become visible to a wider audience in order to compete with larger competitors.
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